“We think of sustainability as a word of action. It’s an ongoing journey full of heart, drive and passion with sincere direction, constantly pushing the boundaries. We take a long-term view of our business. Looking beyond short-term profits and investing in sustainability makes good business sense – and is quite simply the right thing to do.”
Karl-Johan Persson, CEO H&M Hennes & Mauritz.
Sustainability – For humans, sustainability is the potential for long-term maintenance of well being, which has ecological, economic, political and cultural dimensions. Sustainability requires the reconciliation of environmental, social equity and economic demands – also referred to as the “three pillars” of sustainability or (the 3 Es).
Ethics – Ethics, also known as moral philosophy, is a branch of philosophy that involves systematizing, defending and recommending concepts of right and wrong conduct.
Sustainable and ethical fashion choices are becoming increasingly important and the choices made by consumers and corporations. Quality needs to be about more than the fabric you feel between your fingers but the environment and the people around us. Fashion needs to work hand in hand with ethical practise and sustainable processes, not just one of the other. Energy efficiency also goes a long way and goals need to be set to reduce emissions and to use renewable energy where possible.
Challenges in the life of a garment.
Please watch – http://www.youtube.com/watch?v=LLuE-OcssaI
My views –
- Recycling and reusing garments is a key topic in reducing the amount of textiles in landfills. Also the care of a garment after purchasing can have a large impact on the environment. By switching to lower temperatures and washing less can create a dramatic impact on expenditure and climate impact.
- Organic cotton and better cotton are a lot better for the environment and the workers. There must be other fabrics that use less water and pesticides available for use.
- Awareness is key for consumers to understand the true impact of decisions made post and pre consumer.
- As talked about in the video conference, garment recycling, making supplier lists public, awareness of after care and the impact of creating the garment in the first place will help consumers understand sustainability and it’s importance.
- Sustainability in consumers eyes is expensive. Consumers will always buy accessible, low priced goods in todays economic market. Sustainability needs to be accessible and not just more expensive but added value.